Campaign concept through creation , Art Direction and Design for Aesop Skincare.
With the cleaning rituals of the Lunar New Year celebrations comes a beautiful kind of order. Playing on the intersection of the celebratory and the orderly, we will usher in the new year, with new order.
For Aesop’s celebration of the holiday we created a multi-channel campaign focusing on the new order gleaned from the seasons cleaning rituals, drawing on the peculiarity of an immaculate, if not peculiar, table display.
Photography by Robin Stein