Campaign concept, Art Direction and Design for Aesop Skincare.
To articulate the Skin Care+ Range as an exceptional skin offering, we looked to the metaphor—visual and linguistic—of magnification. The range offers intense replenishment and extraordinary nourishment, lending itself easily to the amplified nature of magnification.
From concept through creation, we created a global campaign and positioning strategy that presented the range as uniquely premium, touching all regions across all customer touchpoints.
Photography by Robin Stein